Posted by: thepersistentassistant | December 22, 2010

Business Resolutions for the New Year

As printed in The Woodstock Independent: Minding Your Business 12.22.2010

Business Resolutions for the New Year

Work smarter. Identify areas you can be more efficient and effective. Shift from being busy to achieving results. Are you spending too much time on social media and not enough in face-to-face communication? Do you spend more time returning emails than making phone calls? There’s something to be said for personalization.

Increase your network. Get out and get to know more people. Explore new connections – find out what they do, how they do it and what skills they use to be productive. Share your abilities in return. There may just be a mutual benefit.

Join a professional organization. Talk to other business people to spark new ideas, refine old ones, and make contacts. Whether it’s a group specifically designed for networking or an organization dedicated to a particular type of business, make the effort to be a part of an organization and it could energize you and your business.

Take a seminar. Learn new techniques, tools and concepts relative to your field – gain new perspectives. A seminar may be the very stimulus you need to revitalize your career and increase your job satisfaction. Innovate and iterate.

Improve work relationships. Take the initiative and meet with someone you haven’t quite been in sync with at the office. Realize their talents and capabilities and understand that you both are there to accomplish the same goals – success and job satisfaction. Speak less and listen more.

Promote your business regularly and consistently. Make promotion a priority. Hire a marketing expert, or take the time to create a marketing plan on your own and follow through.

Give back to your community. Find a cause that matters to you, and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that make where you live a better place.

Make business planning a weekly event. Take stock of what worked and what didn’t work and set new directions or adjust old goals. Set aside time each week to review, adjust and look forward to help you avoid costly mistakes and stay on track. You’ll feel more focused and relaxed.

Meet with yourself. Take time to recharge and refresh; All work and no play is a recipe for mental and physical disaster. Consider it an investment in yourself.

Drop what’s not working and move on. If a technique, product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on.

Happy New Year!

Laura A. Witlox is the Communications Coordinator of the Crystal Lake Chamber of Commerce and Proprietress of The Persistent Assistant and can be reached at


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